Ansar Abbas, Amir Hussain Shar, Mumtaz Ali Junejo. The Impact of Deceptive Advertising and Moral Violation on Negative Word of Mouth Mediating role of Brand Hate. RJSP [Internet]. 2024 Dec. 30 [cited 2025 Jan. 9];2(2):99-110. Available from: http://socialworksreview.com/index.php/Journal/article/view/55