TAZEEN HUMA; PRO. DR. SABIR AHMED; SABEEN NAEEM. Exploring the Influence of User Interface (UI) and User Experience (UX) Design Principles on Audience Engagement and Retention in Digital Media Platforms. Review Journal of Social Psychology & Social Works, [S. l.], v. 3, n. 4, p. 526–547, 2025. DOI: 10.71145/rjsp.v3i4.468. Disponível em: https://socialworksreview.com/index.php/Journal/article/view/468. Acesso em: 11 feb. 2026.