The Role of AI in Journalism: Perspectives from Media Professionals

Abstract

The integration of artificial intelligence (AI) in journalism is reshaping the media landscape globally, with Pakistani journalism being no exception. This study explores the perceptions of Pakistani journalists regarding AI, focusing on its perceived benefits, ethical implications, and challenges. Using a qualitative approach, semi-structured interviews were conducted with journalists from Karachi, Lahore, and Islamabad. The findings reveal a spectrum of awareness levels, with digital media professionals demonstrating higher familiarity with AI tools than their counterparts in traditional media. Participants acknowledged the efficiency and accuracy offered by AI, particularly in automating repetitive tasks and enhancing audience engagement. However, concerns regarding misinformation, data privacy, job displacement, and transparency were prevalent. Ethical challenges, including biases in AI algorithms and accountability issues, were also highlighted. Despite these challenges, journalists expressed optimism about AI’s potential, provided they receive adequate training and organizational support. This study underscores the need for ethical guidelines, targeted training programs, and collaboration between media and technology sectors to ensure responsible and effective AI adoption in journalism.