Enhancing Sustainable Human Resource Management in Universities

Abstract

An organization requires sustainable and effective human resource management (HRM) to reach growth and long-term achievement. This research focuses on understanding the methods for sustainable HRM practices within universities which experience constant changes (Ahmed Zahrani, 2023; Mariappanadar, 2019). The study performs a complete evaluation of HRM sustainability challenges within academic institutions through quantitative research methods while using 32 detailed statements in their questionnaire which was sent out during summer 2024.  The study used PLS software to perform refined statistical analysis and evaluate participants' answers by means of the 5-point Likert scale. The research results deliver several important discoveries.  The research illustrates the significant advantages which emerge from correctly implemented educational-specific HR procedures.  The methods bring dual benefits by advancing organizational effectiveness while maintaining institution competitiveness in the higher education market sector.  The research illustrates social along with psychological elements as essential factors in the sustainability of HRM.  Long-term HRM performance finds support within an environment which includes organizational culture together with employee morale and psychological well-being.  The study investigates economic aspects together with corporate branding as factors that influence human resource management sustainability. Strong employer branding attracts excellent teachers and staff members who need financial stability that comes from making wise economic policy decisions.