GAI Creative Content in Media and Education: Is Human-AI Co-Creativity Worthy of Copyright Protection?

Abstract

In an era of emerging technologies, Artificial Intelligence (AI) generated content is becoming increasingly more easy-to-use, lucrative and accessible at one hand, while creating challenges to  understand its interconnected aspects (creative, ethical and legal aspect) on the other hand. The premature adoption of unbridled GAI made it necessary to philosophically explore the consequences of this driverless technology in media and education. Similarly the creative addition of GAI increases the high risks to Intellectual Property rights of any individual or entity and it becomes inevitable to take concrete measures. Coping up with the challenges, the ethical dilemmas and widening the scope of copyright laws particularly dealing with AI-generated content is highly emphasized. In order to form the theoretical foundation, of GAI in association with its creative, ethical and legal implications, the study is conducted in two phases. In first phase, does GAI creativity deserve copyright? This question initiating the philosophical debate related to changing the perception that only human creations are worthy of copyright protection. This is giving rise to a number of aspects to be considered for exploration such as the questions of “Creativity”, “Authorship”, “Ownership” and “Originality” in GAI. While the second phase examines challenges or risk compromising ethical standards in GAI content creation. This research work provides grounds to understand the creative aspects of AI used in media and education covered by copyright law by analyzing the creative work of machine and human mind. The analysis of responsive and adaptive policies ensuring more responsive creative, ethical and legal measures to the challenges posed by GAI in media landscape, is the integral part of this research. The insights of this research will be useful for understanding the creative aspects of GAI under copyright protection by thoroughly examining the deliberations of developed countries in building firm philosophical and legal foundation for this study.