Digital Transformation of Business in the 21st Century: A Case Study of Pakistan

Authors

  • Dr. Muhammad Rizwan Kamran Assistant Professor, Lyallpur Business School, Government College University Faisalabad
  • Zahid Ullah Khan Lecturer in Economics, University of Sargodha
  • Rabia Sarfraz Lecturer, Lyallpur Business School, Government College University Faisalabad
  • Muhammad Farooq Rehan Assistant Professor, Lyallpur business school, Government College University Faisalabad, (Corresponding Author), Email: farooq.rehan@gcuf.edu.pk

Abstract

The digital transformation (DT) has redefined business models globally, but developing economies have extra sets of opportunities and constraints. This article analyses the DT trajectory of Pakistan in the period of 2020-2025 drawing on secondary data, industry reports and examples of specific firms. It analyzes policy frameworks, infrastructure expansion, fintech and e Commerce adoption, small and medium enterprise (SME) adoption and unrelenting structural concerns. The results indicate that the expansions in broadband, mobile money, and platform-based services are at a rapid pace with the facilitation of flagship programmes, including Raast and Digital Pakistan. Inclusive scaling is handicapped, however, by energy insecurity and payment friction as well as digital skill gaps. The research also enriches the DT body of knowledge as far as a Global South view operates ahead of multiple conditions under which digital projects may turn into long-term competitive benefit.

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Published

2025-03-26

How to Cite

Dr. Muhammad Rizwan Kamran, Zahid Ullah Khan, Rabia Sarfraz, & Muhammad Farooq Rehan. (2025). Digital Transformation of Business in the 21st Century: A Case Study of Pakistan. Review Journal of Social Psychology & Social Works, 3(1), 1002–1008. Retrieved from https://socialworksreview.com/index.php/Journal/article/view/304

Issue

Vol. 3 No. 1 (2025): Review Journal of Social Psychology & Social Works (January - March, 2025)

Section

Articles