Green People Management and Organizational Reputation Using Artificial Intelligence: Mediation of Management Supports and Individual Green Values as a Moderator-Moderation Mediation Model

Authors

  • Tayyeba Razzaq PhD Scholar, University of Southern Punjab Multan
  • Abdul Rauf Kashif Assistant Professor, University of Southern Punjab Multan, (Corresponding Author)
  • Wajeeha Khalid PhD Scholar, University of Southern Punjab Multan
  • Malik Usman Ali MBA Student, Allama Iqbal Open University, Islamabad

DOI:

https://doi.org/10.71145/rjsp.v3i4.418

Keywords:

Green People Management, Artificial Intelligence, Organizational Reputation, Management Support, Individual Green Values, Environmental Sustainability

Abstract

This study explores the impact of AI-driven Green People Management (GPM) on organizational reputation, considering the mediating role of Management Support (MS) and the moderating effect of Individual Green Values (IGV). Data was collected from 270 employees in the chemical industries of Pakistan using a structured questionnaire. The findings reveal significant positive relationships among the key variables, where GPM strongly correlates with AI, Management Support, and Organizational Reputation. Regression analysis confirms that AI-driven GPM positively influences Organizational Reputation, with a Beta coefficient of 1.0832 (p < 0.000). Management Support mediates the GPM-Organizational Reputation relationship, and individual green values moderate the effect of GPM on Organizational Reputation, although with varying degrees. The study contributes to the understanding of how AI and GPM can be leveraged to enhance organizational reputation through effective management support and employee engagement with green values. The findings provide valuable insights for organizations aiming to implement green practices and improve their sustainability image.

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Published

2025-09-09

How to Cite

Tayyeba Razzaq, Abdul Rauf Kashif, Wajeeha Khalid, & Malik Usman Ali. (2025). Green People Management and Organizational Reputation Using Artificial Intelligence: Mediation of Management Supports and Individual Green Values as a Moderator-Moderation Mediation Model. Review Journal of Social Psychology & Social Works, 3(4), 59–69. https://doi.org/10.71145/rjsp.v3i4.418

Issue

Vol. 3 No. 4 (2025): Review Journal of Social Psychology & Social Works (October - December, 2025)

Section

Articles