Investigating the Impact of Social Media Addiction on Self-Efficacy and Self-Control among Youth in Gujranwala

Abstract

This research aims to investigate how young people can be interlinked in regards to social media addiction, self-efficacy, and self-control. Social media addiction is an obvious issue, caused by regular interaction with sites such as Instagram, TikTok and Twitter, which triggers compulsions that damage cognitive and emotional processes. This research is founded on Self-Regulation Theory and Social Cognitive Theory with emphasis placed on the way social media addiction influences self-efficacy and self-control as important psychological aspects. A quantitative correlational study was carried out among adolescents and young adults aged 15-24 by use of the Bergen Social Media Addiction scale (BSMAS), the general self-efficacy scale (GSES), and the brief self-control scale (BSCS). According to Research, there is a high negative relationship (r= - .509**, p < .01) between social media addiction and self-efficacy which means that higher addiction to social media reduces self-efficacy.