The Effect of Innovation on the Performance of Small and Medium-Sized Enterprises Evidence from Pakistan

Authors

  • Irfan Ahamd Khan 1.PhD Scholar, Institute of Commerce and Management, Shah Abdul Latif University, Khairpur
  • Amir Hussain Shar Professor, Institute of Commerce and Management, Shah Abdul Latif University, Khairpur
  • Mumtaz Ali Junejo Professor, Institute of Commerce and Management, Shah Abdul Latif University, Khairpur

DOI:

https://doi.org/10.71145/rjsp.v2i2.53

Abstract

The purpose of this research is to analyze the innovative capacity of SMEs in Islamabad, Pakistan. A total of 6,930 small and medium-sized enterprises (SMEs) in Islamabad were selected for the study. These businesses were granted licenses by the Pakistan Ministry of Trade and Investment and the Islamabad Local Government, respectively. A random sample of 375 SMEs was taken from this larger pool. To determine innovation's effect, the study employed descriptive and regression analysis. Regression analysis in the study reveals that innovation significantly affects the performance of SMEs in Islamabad. The study found that organizational, marketing, and product innovation had statistically significant effects on these SMEs.

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Published

2024-12-30

How to Cite

Irfan Ahamd Khan, Amir Hussain Shar, & Mumtaz Ali Junejo. (2024). The Effect of Innovation on the Performance of Small and Medium-Sized Enterprises Evidence from Pakistan. Review Journal of Social Psychology & Social Works, 2(2), 79–89. https://doi.org/10.71145/rjsp.v2i2.53

Issue

Vol. 2 No. 2 (2024): Review Journal of Social Psychology & Social Works

Section

Articles