Factors influencing customer satisfaction in E commerce in district lasbela

Abstract

E-commerce is a rapidly growing internet industry that has transformed business practices in recent years. The motive of the research is to analyze how convenience, trust and security, and price comparison influence consumer satisfaction among Lasbela. To acquire statistics, 100 e-commerce consumers in District Lasbela were polled via a questionnaire. The link between variables was examined using regression, correlation, and the ordinary Least squares model. The study's findings indicate that convenience positively impact satisfaction among consumers, price comparison has a positive impact, and trust and security also have a positive impact on consumer satisfaction. This empirical study contributes to the expanding body of information regarding how ease (convenient), trust and security, and value comparison impact the desire for customer satisfaction among E-commerce users in district Lasbela.